A while ago I was invited to join the community at V-Lodge. V-Lodge is created by Sergey Salomakhin and Mikhail Zislis. Here is their description:
Our project for in-game advertising,V-Lodge,works from the following assumptions:
* A new approach to in-game advertising is required,“virtual billboards”arent’ doing any good! This goes for both advertisers and gamers.
* A place for direct business communication between gamedev and advertising worlds is needed to build a civilized market in this area.
* The demand for quality information,for new concepts and ideas for this market,is obvious.We have created an online meeting place for players in this business that serves simultaneously as a business platform and an informational resource. Currently we are inviting advertisers,game developers,technology providers,and consultants to join our club.
I find the model interesting,but am also impressed by their articles on their Method for in-game advertising and the history of in-game ads. What they call “in-context”advertising is akin to “in-game”and “in-story”approaches that we see in just about every format possible now. The history is mighty interesting too. I asked Sergey if it was OK to blog about their project and this is his response:
We believe that in-game advertising is widely misused,and our hope is to change this situation. We see no need in crippling games and irritating players. Obviously,with wider coverage we will achieve this faster.
I like a good mission.
Check out:http://www.v-lodge.com/
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