Archive for March, 2007
ARG Academia Cross-Media Design Digital Games Marketing ResearchPublished March 18, 2007 at 1:11 pm 3 Comments
I’m about to hope on a plane to go to Sweden, then Finland, Amsterdam, Paris and many places in the US. It will be a great trip…meeting lots of cross-media researchers who I’ve known through cyberspace for a long time, sharing my research and insights and…having a break. My first engagement is a talk for
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Advertising Audiences Creative Digital Games Industry Marketing Virtual WorldsPublished March 18, 2007 at 12:46 pm 1 Comment
A while ago I was invited to join the community at V-Lodge. V-Lodge is created by Sergey Salomakhin and Mikhail Zislis. Here is their description: Our project for in-game advertising, V-Lodge, works from the following assumptions: * A new approach to in-game advertising is required, “virtual billboards” arent’ doing any good! This goes for both
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Digital Games Marketing TV Virtual WorldsPublished March 18, 2007 at 12:31 pm 1 Comment
 I’ve been watching closely the different methods used to tier…to broadcast events that happen inside of the online virtual world Second Life. One of the biggest problems with holding SL events is that there is a restriction on how many people can attend. Too many and the sim will go down. There are a
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