Tracey Swedlow,the lady behind the ultra informative [itvt] is holding an industry conference,TV of Tomorrow Show. I have mentioned this before,but thought a reminder post was due since it is being held on March 13-14th in San Francisco,California. The event will include the announcement of the winners of the inaugural Awards for Corporate Achievement in Interactive and Multiplatform Television. I am interested to see who receives an award,hopefully it will be a work that is truly innovative and is quality. Interesting sessions include:
The Bottom Line:The Economics of Interactive Multiplatform TV,which is described as:
focusing both on the “direct”economics (e.g. how interactive multiplatform TV can generate revenue through advertising-based,pay-per-view,and subscription models) and the “indirect”economics (e.g. how interactive multiplatform TV can complement existing business models by reducing churn,building brand awareness,etc.).
New User Experiences:Bold Design Strategies for Tomorrow’s Multiplatform Interactive TV,which “is about creating new and better user experiences”.One of the aims of the event “was to promote cross-pollination between interactive multiplatform TV and other areas of human endeavor,including art and science”. And so,there is a talk by Professor Lawrence Krauss,author of “The Physics of Star Trek”:Future Vision:Tuning in to the Real Universe.
The session Cross-Pollination:Interactive TV Meets Web 2.0 has a range of speakers,including Australia’s own Tracey Robertson from Hoodlum Entertainment. Other extensions beyond TV are covered in the session:Texting and Beyond:Mobile Phones and the Future of Television.
