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You can reach me by emailing christy at this domain;and just about any social network out there (see below for some). I also blog at ChristyDena.com.

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Conference on Marketing in Virtual Worlds

This will be an interesting conference. I’m interested not just in the marketing of products,but of the transmedia expansions of entertainment properties (as I’ve discussed here).

Virtual Worlds Conference 2007 is the leading event for Fortune 500 businesses seeking to understand and maximize marketing and business strategies within virtual worlds.  Leading companies from Toyota to [...]

Ludology,Wark,Books and Halo

Ah,nice mix.

April last year I blogged,at WRT,about a book that had an unusual online life. The ‘book’is in a card-file type format with cool bright colours and rounded corners. It is a networked book,created by the Future of the Book. The idea is that the book is presented [...]

Penguin UK are on the ball

I’ve been checking out the new media initiatives that Penguin UK are running and I must say I am quite impressed. They’ve been providing audio books for a long time,and ebooks too,but they also have a blog,podcast,have a fun MyPenguin program,are now in Second Life and are running on online [...]