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6 comments to Oh So Not Cross-Media WeekLeave a Reply |
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Christy,
I already warned Monique van Dusseldorp a couple of times of a missing concept for the program. Sure the number of speakers and the quality of speakers speak for themselfs. But what does the program want to say? There is no central theme, which has anything to do with crossmedia. Again, I think using the word crossmedia just as a marketing engine for events like this, devaluates the meaning of the word, which is already difficult enough.
Peter Luit
Exactly, it does more harm than good to use such terms without following it through. The crime here isn’t that they don’t know what the term means, it is that they don’t know why a cross-media entertainment/convergent/transmedia approach is needed today. There are compelling reasons why producers HAVE to use cross-media: for one, there is such a range of media platforms that audiences can now choose what platform and format they want and when. But they don’t use one or the other, people are using more media than ever before. What does that mean? It means you don’t repeat the same information on every platform — that is a mono-media approach that presumes you need to start again in each platform. AND….oh geez I could go on for days…What I don’t get is that it is not like cross-media is a little known area, I mean there are labs all around the world, major entertainment events have sessions on the stuff. I’ve got to stop.
I’m glad to hear you were in Monique van Dusseldorp’s ear. Monique De Haas was too. I hope, for the sake of the people paying to attend, and their own reputation, that they learn quickly.
hi Christy – thanks for your detailed review of the programme! I guess we just have a slightly different view of what is the most interesting at present in the ‘cross media’ industry – of course distribution of content over different channels and the way these channels interact is an important element. But for the programme of this event, we also whished to present quite different developments affecting the media industry, and have been looking into the future a bit more. The new social processes made possible by all these new channels for instance, new interfaces to interact with media coming from research and media labs, the way online worlds and real worlds are starting to interact, the experiments artists are carrying out with location based services and so on.
But do by all means come to Amsterdam to discuss your point of view there! I am sure we will have many different views on cross media represented, which will be a guarantuee for a lively debate..
Updated: 21st June
Hello Monique. Thankyou for coming by, much appreciated. I agree with all the areas you’re looking at. The areas you’ve highlighted are indeed important areas, that I’ve been looking at myself for the past few years. I am aware of the importance of the areas you’re looking at, but also how important cross-media strategies are. I think the problem has been that I presumed the week would address how to manage all the choices we have now. It is one thing to know about them — and as I said in my post your collection is the best I’ve seen. Thank God you have new media arts in there. But I’m talking about a specific way of dealing with all the choices we have out there for platforms and formats. With respect Monique, I don’t think your programme addresses how to combine these well enough. Indeed, I don’t see it as distribution, I see cross-media as another format, indeed many new formats in itself. And anyway, how do you decide what format and platform to use with what platform? How do you manage the rollout of it? What combinations work? What order is best? I think there are some very high-level speakers that you could of/could get that would add to this knowledge. Some examples:
I could go on. I’m talking about practitioners who understand how to combine the platforms and formats to great effect. This is a wonderful, very exciting area with only a few experts emerging out of the noise. I don’t think I would of worried if the name of your week was different. But I guess that is the thing with terms eh? We all have our own associations. I encourage you to look at these and other practitioners in the area. I hope you take this message as it is intended: to fly the flag for an area I and many others are passionate about!
Thankyou for the invite too, if I can I will come over. I’m sure it will be very interesting. Especially with this beginning! Hope there’ll be podcasts or something?
I did an update on what I thought here.
[...] degree ‘multi-platform’ are terms that are employed in a wildly ranging manner. I was horrified when I first saw the programme for ‘Cross-Media Week’ last year. But now, after touring [...]