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2 comments to Integration isn’t MediaLeave a Reply |
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Christy,
Whenever I’ve run integrated campaigns it was mostly on the creative look and feel. Most clients are still split between offline, online, retention, and acquisition organizations and until that merges the integration at least comes in the creative.
Eric
That is good to hear Eric. I don’t think Jim was meaning to lump all marketers together, and neither was I. I was surprised because I always assumed ‘integrated marketing’ meant the creative side, that also spills over onto the media. But as I said, the same situation applies in other industries as well (everyone applying the same term for different things).
I’d love to hear about your integrated campaigns…