Escapist article on ARG Perplex City

The latest issue of The Escapist Magazine (which can be read in Second Life as well) has an article by Shannon Drake on the ARG Perplex City:Breaking the Fourth Wall. Ignore the first page with unhelpful comments such as ARGs “are growing up,moving away from experiments and marketing gimmicks”(referring to The Beast,Majestic and I Love Bees),and you’ll find some interesting chat about Perplex City from Andrea Philips.

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• Podcast about ‘Channel Fragmentation and Brand’
• RL Drama
• Hitwise on Cross-Media Bundling
• Register now to ‘play’multi-platform project Emmerdale
• If Google were evil:Cory Doctorow’s “Scroogled”