Media Convergence Case Studies

This is an old post,but a goody. John McMurria of DePaul University has a very interesting article,Broadcasting is Dead,Long Live Broadcasting,published at Flow. He analyses four TV and Internet convergences:

• Case #1. Disney/ABC has teamed with Apple’s iTunes to offer episodes of 6 current television series for playback on a newly released video iPod.
• Case #2. Warner Brothers and AOL have heavily promoted their IN2TV which early next year will offer free online episodes of old TV shows that are not currently in syndication.
• Case #3. The BBC is using file-sharing technology to test a service for 5,000 users which offers BBC programs online for up to 7 days after they air.
• Case #4. PBS has been slow to make their programming available online but it has recently initiated a series of Web-exclusive one-on-one video interviews with technology gurus including Sun Microsystems co-founder Bill Joy,spreadsheet inventor Dan Bricklin and Apple Computer co-founder Steve Wozniak.

Good reading,and so are the comments.

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