http://www.universecreation101.com/2006/04/marketing-entertainment-integrate-06/ The creation of meaningful playful stories... Wed, 12 Oct 2011 08:56:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.universecreation101.com/2006/04/marketing-entertainment-integrate-06/comment-page-1/#comment-187 christy Sun, 30 Apr 2006 23:57:39 +0000 http://www.cross-mediaentertainment.com/index.php/2006/04/22/marketing-entertainment-integrate-06/#comment-187 Thanks for this Leslie. I think it is bad news when studios stop inviting critics. Bascially, the industry has turned to being about the best marketing campaign, regardless of the content. But, it is an interesting point that they see kids at MySpace as more important. The reason? Their sites have a high search ranking and they become citizen marketers, which makes a property seem a whole lot more credible (if "normal people" are championing it). But these citizen marketers aren't really marketing the film -- they haven't seen it! -- they're enjoying being part of the creation process. They get a buzz out of being the buzz too. Perhaps if the critics have a high profile on Technorati they'd get invited? ;) Thanks for this Leslie. I think it is bad news when studios stop inviting critics. Bascially, the industry has turned to being about the best marketing campaign, regardless of the content. But, it is an interesting point that they see kids at MySpace as more important. The reason? Their sites have a high search ranking and they become citizen marketers, which makes a property seem a whole lot more credible (if “normal people” are championing it). But these citizen marketers aren’t really marketing the film — they haven’t seen it! — they’re enjoying being part of the creation process. They get a buzz out of being the buzz too. Perhaps if the critics have a high profile on Technorati they’d get invited?

]]> http://www.universecreation101.com/2006/04/marketing-entertainment-integrate-06/comment-page-1/#comment-186 Leslie Nassar Mon, 24 Apr 2006 05:05:17 +0000 http://www.cross-mediaentertainment.com/index.php/2006/04/22/marketing-entertainment-integrate-06/#comment-186 There's <a href="http://www.csmonitor.com/2006/0421/p15s01-almo.html" rel="nofollow">an article</a> up on CSM about the studios restricting or outright refusing to provide advance screenings for critics because; "The media world is changing, and <b>the people they want to reach are the kids who are looking at MySpace.com</b> and exchanging instant messages about pictures aimed at them. <b>Conventional critics don't matter</b>." There’s an article up on CSM about the studios restricting or outright refusing to provide advance screenings for critics because; “The media world is changing, and the people they want to reach are the kids who are looking at MySpace.com and exchanging instant messages about pictures aimed at them. Conventional critics don’t matter.”

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