I gave a talk last week on Finding and Attracting Audiences to film &TV producers at the Australian Film,Television and Radio School Centre for Screen Business,Melbourne. I was briefed to give a talk on how producers can make themselves findable,basically,how producers advertise to reach through the noise. I chose to select examples of what film &TV producers have been doing the last few months,proven techniques that have indeed made them findable and attract audiences. I chose creative,in-story examples as much as possible. I don’t consider myself a marketer,but I do look at every aspect of cross-media production and advertising is part of it. AND,in the age of “branded entertainment”,“Madison &Vine”(Scott Donaton) and so on,there really isn’t much difference between good shows and good advertising. I also look very closely at what advertisers have learnt. And there is a good reason for that:advertisers know how to motivate a person to act. The entertainment industry is new to active audiences,but marketers are not. Whereas storytellers,artists,know how to move a person emotionally,they know how to create whole worlds with a few words or brush strokes. Anyway,rant over, a pdf of the talk is now online. 
I co-wrote an academic paper with Jeremy Douglass and Mark Marino (my WRT co-horts over in California):Benchmark Fiction:A Framework for Comparative New Media Studies. The paper was delivered at the premier academic new media arts event:Digital Arts &Culture (DAC) in Copenhagen last December by Jeremy. We basically put forward a theory of how new media texts can be created and analysed using the IT industry technique of benchmarking,creatively. A pdf of that talk is now online too. BTW:I have transferred my PhD from the University of Melbourne to the University of Sydney,now that I moved!
Enjoy! And of course,let me know any examples you could add,or things you would like to know more about.
