Hitchhiker iTV Ad

An iTV Ad for Hitch sounds like they did an in-game/diegetic form of interaction (the button)…and then the storyworld fades off into meta-data (info about the storyworld or at least the representation of it). From itvt newsletter:

Buena Vista International has been using an interactive TV campaign on the Sky platform to promote its new movie,“The Hitchhiker’s Guide to the Galaxy.”The campaign’s linear spots include a prompt,in which viewers are told,“Don’t panic! Just press the red button on your remote now”. Viewers who obey the prompt are taken to a Dedicated Advertiser Location (DAL),in which they can view a trailer for the movie;watch a mini-documentary on Jim Henson’s Creature Shop,the company that developed the movie’s various alien creatures;enter a competition;and find out more about the movie’s principal characters,such as Zaphod Beebelbrox and Ford Prefect. The ad was created by
Momentum Productions.

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